National Repository of Grey Literature 10 records found  Search took 0.01 seconds. 
Professional Image - its Influence, Principles, and Possibilities of Creation
Vaško, Michal ; Kučerová, Věra (referee) ; Franková, Emilie (advisor)
This bachelor´s thesis is concerned in theoretical definition of professionalism and the importance of its creation in practices, analyzes professional level of a company existing on market and applies the theory to the company in order to enhance the company´s level of professional image.
Proposal of Maintenance and Improvement of Brno University of Technology Image
Svozilová, Radka ; Lobpreis, David (referee) ; Chalupský, Vladimír (advisor)
Diplomová práce na téma Návrh na udržení a zlepšení image Vysokého učení technického je založena na výzkumu očekávání a vnímání VUT českými a zahraničními studenty, což napovídá tomu, jak velký rozdíl je mezi image VUT - vytvořeným obrazem o VUT očima studentů - a realitou.
Arrangement
Čížek Uxová, Nikol ; Chamonikolasová, Kaliopi (referee) ; Klodová, Lenka (advisor)
Diploma thesis includes environment created with the intention of enhancing the relationships between objects and the space itself, the understanding of which derives from the impression created by the viewer and his physical experience.
Czech Radio Dvojka - building contact with the audience
Ježek, Michal ; Jirák, Jan (advisor) ; Groman, Martin (referee)
The master's thesis Czech Radio Dvojka - building contact with the audience analyses the instruments, which is this station used to address listeners, respectively the recipients of media content. The thesis is based on the theoretical framework which is postulated by the sociologist John B. Thompson in the book The Media and Modernity, on his triad of interactions, which characterizes the effect of communication media. Whereas the first type "mediated quasi- interaction" characterizes unidirectional transmission of the radio station to a listener, the other two types - "mediated interaction" and "face to face interaction" characterize ways how the medium could overcome this unidirectional communication. Therefore this master's thesis analyses the selected programs of the station Czech Radio Dvojka, which represent these mentioned types. Thereafter the qualitative analysis analyses especially the instruments of moderators with use of the triple coding's type (open coding, axial coding, selective coding), because the moderators represent the station and substantially determine its communicative style. The master's thesis wants to verify the premise that the moderators significantly contribute to creating of impression, that the communication between the radio station (the media house) and listeners...
Arrangement
Čížek Uxová, Nikol ; Chamonikolasová, Kaliopi (referee) ; Klodová, Lenka (advisor)
Diploma thesis includes environment created with the intention of enhancing the relationships between objects and the space itself, the understanding of which derives from the impression created by the viewer and his physical experience.
Listener's attitudes towards speakers with speech impairments
Brušáková, Lenka ; Volín, Jan (advisor) ; Veroňková, Jitka (referee)
The thesis is an overview of current approaches to the issue of listeners attitudes towards speakers based on the characteristics of their speech, with regard to the methodology and to the types of monitored attributes of speech. The existing research results and methodological approaches are evaluated with specific attention given to speech defects in Czech language. A review of survey data was conducted that addressed the attitudes of Czech listeners towards Czech speakers with speech defects, specifically with sigmatism. For this purpose, records of 8 speakers with sigmatism selected from the Prague Phonetic Corpus were used. These records were modified in a manner that corresponds to the methods of Matched guise technique. Afterwards a perception test and a questionnaire were compiled in order to investigate the real attitudes of the Czech listeners toward selected Czech speakers, respectively their speech impairments. The test was presented to homogeneous group of 42 respondents. The results suggest a significant link between sigmatism and the negative attitudes of listeners towards speakers, especially the perception of their social status. The overall result of this thesis is the description of the target area (see the title of the paper) the has led to the formulation of hypotheses for...
Staging elements and procedures in a TV news in the Czech Television and TV Nova
Bejlovec, Jiří ; Jirák, Jan (advisor) ; Šmíd, Milan (referee)
Thesis "The Staging elements and procedures in a TV news in the Czech Television and TV Nova" reveals the elements that modify the perception of stories in TV news. Staging will be analyzed on commercial TV Nova and public Czech Television. Thesis is divided into two parts. The first part focuses on theoretical background elements of staging in the news. Work also shows the way, how the makers of news work with staging elements. TV News session is understood as distinctive kind of productions, like theater performance. At first the elements are discussed, then the presence of the elements in news of Czech Television and TV Nova is demonstrated. With that works the second part of rhe thesis, which shows individual examples of staging. The work is mainly about trying to identify, document and classify the elements of staging in examples of Czech television news.
Professional Image - its Influence, Principles, and Possibilities of Creation
Vaško, Michal ; Kučerová, Věra (referee) ; Franková, Emilie (advisor)
This bachelor´s thesis is concerned in theoretical definition of professionalism and the importance of its creation in practices, analyzes professional level of a company existing on market and applies the theory to the company in order to enhance the company´s level of professional image.
Proposal of Maintenance and Improvement of Brno University of Technology Image
Svozilová, Radka ; Lobpreis, David (referee) ; Chalupský, Vladimír (advisor)
Diplomová práce na téma Návrh na udržení a zlepšení image Vysokého učení technického je založena na výzkumu očekávání a vnímání VUT českými a zahraničními studenty, což napovídá tomu, jak velký rozdíl je mezi image VUT - vytvořeným obrazem o VUT očima studentů - a realitou.

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